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Juliana Oliveira





Istituto federale di Ricerca per la Foresta, la neve e il Paesaggio (WSL)
Zürcherstrasse 111
8903 Birmensdorf



Research Interests

  • Strategic spatial planning
  • Territorial governance
  • Place branding as planning and policy instrument
  • Landscape governance and landscape conservation
  • User generated content and Crowdsourced Geographic Information 
  • Social media platforms (Instagram and Flickr) and landscape perceptions


Ph.D. in Spatial Sciences with specialization in Place Branding as Spatial Planning Instrument

University of Groningen, the Netherlands, 2016

M.Sc. in Marketing and Strategic Management

University of Minho, Portugal, 2011

Master of Arts (by Research) on Strategic Management

University Science Malaysia, Malaysia, 2010

Post-Graduation in Tourism and Regional Development

The Catholic University of Portugal, Portugal, 2008

Degree in Geography and Planning

University of Minho, Portugal, 2004

Work Experience

2016 -

Post Doc at the Landscape Ecology Group, Swiss Federal Institute for Forest, Snow and Landscape Research WSL (CONCUR project)

2006 - 2010

Research assistant at NIPE - Economic Policies Research Unit, School of Economics and Management, University of Minho, Portugal

2004 - 2005


Project manager at the tourism planning department, Municipality of Póvoa de Lanhoso, Braga, Portugal